Promotional products can and should evoke a response from people. If you’re looking for laughs and want something that is really attention grabbing, you can use current events to send a tongue-in-cheek message. We loved this urinal screen (yes, a urinal screen!) that one vendor had on display at the PPAI show in Las Vegas earlier this month. Everyone who saw it stopped and laughed. And best of all, most of them asked the vendor for more information about their products – just the response that they were looking for!

While urinal screens might not be your medium of choice, you may want to consider the overall strategy used here and incorporate current events – with a dose of humor – into your promotional programs. These days, we’re seeing lots of promotional messages that touch on the current economic climate, the Obama Presidency, and other topics of interest to the general public. And believe it or not, there are plenty of ways to take serious subjects such as these and inject some humor in an appropriate and tasteful manner.

By Kathleen Booth

Share:

Welcome to The Daily Swag, Quintain Marketing’s blog about all things related to promotional marketing. We’ve created the blog as a new and different way to stay in touch with our customers, vendors, and other partners on a regular basis. We’ll be posting photos and stories about interesting new promotional solutions, sharing our experiences with great vendors and some of our more creative projects, and discussing timely issues impacting our industry.

In the coming weeks, we’ll be focusing on all of the great new products we saw at the recent Promotional Products Association International (PPAI) show in Las Vegas. This show, held annually, is the promotional products industry’s largest trade show and showcases thousands of vendors from the U.S. and abroad (check out the photo we took from the top floor of Gemline’s two story show exhibit!). John and I spent five days at PPAI and covered the entire show (two floors of the Mandalay Bay convention center!). Our best guess is that we walked 24 miles of trade show aisles, and we’ve got lots of great new products to tell you about (not to mention tired feet!), along with ideas and tips for incorporating them into your marketing strategies this year.

One of the key lessons learned that we gained from the PPAI show relates to technology and social marketing. In today’s economy, it is more important than ever to find effective and affordable ways to connect with your target audience. In the coming weeks, we’ll be sharing with you our suggestions for promotional strategies that utilize technology and social marketing to provide the most effective cost per impression. In the meantime, we’re putting our money where our mouth is and enhancing our own usage of new media by creating this blog and utilizing tools such Twitter and Facebook to stay in touch. We hope you will visit the blog often, “follow us” on Twitter, and “become a fan” on Facebook.

Best,

Kathleen Booth

By Kathleen Booth

Share:

Anybody can sell you a pen or a mug, but not everyone has the insight and creativity needed to find the perfect pen or mug that delivers a message and reflects your brand. Here at Quintain Marketing, we’re promotional strategists. Yes, we sell pens and mugs (and apparel, awards, corporate gifts, etc.) just like the other guys, but that’s just part of the larger service we provide our clients.

Our approach is to get to know your business and your target market, and to understand what outcomes you are hoping to achieve through promotional marketing. Then, we work with you to design a promotional strategy that incorporates the right message delivered through the best channels so that you can get the results you are looking for. So while our competitors might send you catalogs full of products and expect you to figure out what you need, we do the heavy lifting and present you with a comprehensive promotional strategy. More»

By Kathleen Booth

Share: