Why We Love the Tried and True T-Shirt
Did you know that 79% of people hold onto old t-shirts for sentimental reasons? PPB Magazine recently ran a great article reporting on the results of a survey on this subject by BlueCotton. The survey provided evidence to back up what we’ve know all along (and blogged about not too long ago!) – people are very attached to their t-shirts, and this attachment cuts across age groups and demographics.
Read MoreHealthcare Marketing in a New Ethical Climate
Today’s New York Times reports that the National Academy of Sciences, Institute of Medicine has come out with a report recommending that doctors stop taking much of the money, gifts and free drug samples that they routinely accept from drug and device companies. This comes on the heals of similar reports by the Association of American Medical Colleges, the Pharmaceutical Research and Manufacturers of America, and the Advanced Medical Technology Association. Given the slew of new ethical guidelines and gifting rules, it can be mind-boggling trying to understand the options for marketing to healthcare professionals.
Read MoreMmmmm …. Meat!
The world of promotional products is filled with useless tchochkis and dime-a-dozen pens, mugs and t-shirts. Don’t get me wrong – there is a place for all of that stuff. But every now and then a product comes along that is so unique and clever, I feel like I’ve found the promotion – now I just have to find the customer for it (kind of like when I buy a dress and then need to find the special occasion for it). Meatcards are one such product - business cards made from meat and lasers. Huh?!
Read MoreSand Covered Towels? Not Any More!
Few things are worse than lying on a beach towel covered in sand. Let’s face it- once the sand is on your towel, it’s staying-no matter how many times you shake it out.
Read MoreAn Homage to Earth Day
Today is Earth Day, in case you didn’t already know. What began in 1970 as a grassroots, nationwide protest on behalf of the environment has evolved into a well organized annual event that involves people around the globe. The theme of this year’s Earth Day is “The Green Generation.” So what does all of this mean to you as a marketing professional?
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