Time to Revisit Guerrilla Marketing
It’s tough to get people’s attention these days. With the economy the way it is, people seem jaded by traditional advertisements. Added to this is the onslaught of information available via social media – Facebook, Twitter, YouTube, etc. Plus, with all the bad news, people seem to be gravitating towards anything that is funny, clever or uplifting. In an era of shrinking budgets and changing advertising paradigms, how can companies – particularly small or medium-sized ones that don’t have in-house creative teams – get the attention of the marketplace?
Read MoreSunscreen, Slather Some On
Skin cancer - it’s pretty preventable, if you don’t spend time in the sun without wearing a high SPF sunscreen. But how many times have you ended up with severe sunburn because you forgot your tube of lotion while you were out on the water, golfing, or at a picnic?
Read MoreQuintain Marketing Joins the Annapolis Sustainable Business Alliance
Quintain Marketing announced today that it has become a member of the Annapolis Sustainable Business Alliance (ASBA). In an effort to promote the local economy, ASBA encourages local individuals and businesses to “think local” and buy from local, independently-owned businesses. The group also educates the public on the importance of supporting the local economy, and encourages businesses and consumers to be environmentally sustainable and socially responsible.
Read MorePlanning Ahead for May’s Special Days
When I think about the month of May, I usually think Cinco de Mayo (May 5), Mother’s Day (May 10), and Memorial Day (May 25). As if those occasions don’t provide enough reasons to celebrate, did you know that the month of May is also “Creative Beginnings Month” (the time to begin things like garden or home improvement projects), “Family Wellness Month”, “Gifts from the Garden Month”, and “National Barbecue Month”?
Read MoreTracking the ROI of Promotional Campaigns
One of the main reasons that promotional products should represent a significant proportion of any company’s marketing mix is that time and time again, they have proven to outperform traditional media (TV, radio, print and outdoor billboard ads) in terms of return on investment (ROI). Companies are beginning to recognize this and direct their spending accordingly. According to TNS Media, traditional ad spending fell by 2% in the third quarter of 2008, whereas sales of promotional products have been increasing year on year by approximately 3.5% (according to PPB magazine).
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