Vendor Spotlight: International Merchandise Concepts (IMC) and MoMA Design Collection
Located in Manhattan, The Museum of Modern Art (MoMA) is dedicated to being the world’s foremost museum of modern art. It’s a champion of innovation and experimentation in art, architecture, and design. For over 70 years, MoMA has collected influential examples of mass production, technological advances, and innovative materials. It’s retail stores offer a wide range of products that highlight materials and makers of good design and the Museums curators approve all products that are sold. IMC’s MoMA Design Store collection embodies this spirit and features products that embrace...
Read MoreNew Studies Cite Value and Effectivess of Promotional Products
What a year! With one of the worst economies in recent memory, 2009 was tough for so many people. At a time when money for advertising and marketing is scarce, promotional marketing has a very valuable role to play. I just saw the results of a study of the advertising habits of marketing executives that was conducted late last summer, and the data relating to the impact of promotional products is quite impressive.
Read MoreEtching vs. Engraving
Etching and engraving were created sometime during the 15th century. Rembrandt, the most famous and (possibly) important Dutch painter and print maker perfected etching in the 17th century. Etching is done by covering a metal plate with an acid-resistant layer of wax called a ground and drawing a design through the ground using an etching needle. The plate is then dipped in acid, which bites into the exposed lines, thus etching the design into the plate. An engraving is made by incising a design into a metal plate by applying pressure to the plate with a pointed tool called a graver or...
Read MoreProduct Spotlight: Driin Charging Station
The other day I was at Bed, Bath, & Beyond when I noticed one of my favorite products- The Driin Mobile Phone Charging Station. I first saw this product about a year or so ago at an industry show and I thought it was awesome!
Read MoreDebossing vs. Embossing
Embossing and debossing are two decoration methods I constantly hear misused. Prior (to what seems to be) popular belief they are two different effects!
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