Located in Manhattan, The Museum of Modern Art (MoMA) is dedicated to being the world’s foremost museum of modern art. It’s a champion of innovation and experimentation in art, architecture, and design. For over 70 years, MoMA has collected influential examples of mass production, technological advances, and innovative materials. It’s retail stores offer a wide range of products that highlight materials and makers of good design and the Museums curators approve all products that are sold.
IMC’s MoMA Design Store collection embodies this spirit and features products that embrace MoMA’s deisgn sensibility. The collection includes contemporary desktop accessories, writing instruments, key and bag tags – each bearing the MoMa logo and packaged in a custom designed gift box.
If you are looking for a stand-out desktop gift, then check out the pop-up pencil cup, designed by Paul Koh and inspired by the classic drinking straw dispenser. When you lift the red ball, the writing instruments within rise and fan out for easy access. Or check out my all-time personal favorite desk-top item; MoMA’s perpetual calendars, which are available in red, black, or orange.
The crumbled blue print paperweight makes for a creative closing gift idea for architects or real estate agents. Each Tibor Kalman designed paper weight is made of silk-screened blueprint vinyl paperweight, hand-crumpled and wrapped around a steel weight.
If you are looking for a unique, high quality gift desk-top or travel gift browse the IMC Catalog for more MoMA products or contact Quintain Marketing for suggestions.
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What a year! With one of the worst economies in recent memory, 2009 was tough for so many people. For us, it was a challenging but very interesting time that forced us look inward and think hard about the service we provide, the products we sell, and the industry in which we work. I, for one, came away with a new appreciation for the relationships we built with our customers, all of whom stuck with us as their marketing budgets got slashed. But I also developed a renewed confidence in the services and the products that we sell.
At a time when money for advertising and marketing is scarce, promotional marketing has a very valuable role to play. I just saw the results of a study of the advertising habits of marketing executives that was conducted late last summer, and the data relating to the impact of promotional products is quite impressive. Specifically, end buyers of advertising and marketing cited promotional products as best (over TV, newspapers and the internet) in the following categories:
- Ability to achieve long term memorability on a cost per impression basis;
- Flexibility to fit the cost of the medium to the budget;
- Ability to bond with the audience in a way that promotes repeat business;
- Audience-friendly factor (people actually want to receive them!); and
- Proven ability to generate traffic to stores, tradeshows, etc.
These finding are further confirmed by a study that the Promotional Products Association International (PPAI) conducted last fall. That study found that a little less than half of American consumers received a promotional product in the last 24 months, and 90.4% still own the product that they received. Even better, 94% could recall the product, 89% could recall the advertiser, and 78% could recall the message! That is truly incredible longevity!!
Armed with the statistics from these two studies, I feel very confident telling our customers to spend their limited budgets on promotional marketing generally and promotional products specifically. Not only do they get great results, they can do so in a very budget conscious way. This makes them the perfect vehicle to promote any brand in any economy – good or bad.
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The holidays are upon us and there’s no better time than right now to order your gifts! Not sure what to give? The lists below will help you narrow down your selections and remind you of what you should stay away from!
10 Worst Holiday Gifts:
1. NOTHING
2. Charitable contribution
3. Fruit Cake (yuck- who actually likes fruit cake anyway?)
4. Inappropriate/morale killer
5. “While Supplies Last” (coupon for a ‘free’ turkey)
6. The really cheap gift (wall calendars, pens)
7. Company stock options
8. The taxable gift
9. Rotten food
10. Corporate logo items
10 Best Holiday Gifts:
1. Chocolate
2. Cash $$$
3. Gift cards
4. Luxury gifts
5. Paid trips
6. Food gifts (fruit, wine, cheese, champagne, and meat are the most well-received)
7. Spa visits, golf rounds, time off
8. Event tickets
9. Blankets
10. Charitable Donation (of the receiver’s choice.)
How can Quintain Marketing help you this holiday season? Well, for starters we’ve got access to some of the hottest technology and luxury items. We work with some of the world’s most famous chocolatiers who make the most delicious chocolate treats you’ve ever tasted. We even have our own sommelier and access to boutique wines and champagnes. Still not sure what to give? Give us a call, we’ve got the ideas and access you need to make someone’s holiday a whole lot brighter!
Lastly, just remember the worst holiday gift you can give is nothing, even if you don’t have a huge budget this year, we’ll work with you to find something to make this holiday gifting experience memorable.
(Lists courtesy of the Washington Business Journal)
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