FTC Proposes New “Green” Marketing Rules
In an effort to protect consumers from exaggerated advertising claims, the Federal Trade Commission (FTC) is considering tightening regulations on how marketers use words like "recyclable," biodegradable" and "carbon neutral." The rules, also known as Green Guides, could affect more than 300 environmental seals of approval on current products, possibly making those environmentally-friendly claims in violation of government standards. Besides updating those standards, the rules would also more clearly define how companies can back up their claims of environmental sustainability.
Read MoreAre You a Social Media Gamer?
I’m guilty…! Social media gaming has become a huge success - at barely 3 years old, it has skyrocketed to the top of the online entertainment list! So, what is social gaming, and how does it differ from traditional gaming? Social games are distributed via social networking sites. If you’re a Facebook user, you have probably heard of a few (FarmVille, Mafia Wars and Café World, just to name a couple).
Read MorePolaroid – Old School Cool!
Two years ago, Polaroid stopped producing its iconic instant-print cameras due to a perceived lack of demand. The reaction from fans around the world has since convinced the company to bring back a modern take on its classic camera. The new Polaroid 300 has four lighting settings and an auto flash and produces business card sized instant photos. Who doesn't love the instant gratification of printing out a Polaroid photo, waving it around, and watching as the image reveals itself?
Read MoreThe Power of Crowdsourcing
Ever heard the saying "too many cooks spoil the broth"? Traditional wisdom holds that the more people that are involved in a task, the more likely it is that something will go wrong. The concept of crowdsourcing is turning this logic on its head by involving as many people as possible in efforts ranging from product design, to idea generation, to branding - kind of a "many hands make light work" approach.
Read MoreWhy Facebook Will Take Over the World
We know there are still a few people out there who are not yet on Facebook, but finding them is getting harder and harder. Recently, Facebook recorded its 500 millionth user, meaning that 22% of the internet users in the world are involved in the Facebook platform! Facebook's value for marketers doesn't just lie in the sheer size of the audience, but in what the folks at Facebook are doing to make Facebook a seemless platform for targeted marketing.
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