7 Great Excuses for Creative Summer Promotions
Stop! Get your calendar / PDA out and get ready to plan out your summer because we’ve got your roundup of all the important dates to commemorate in the months of July and August.
It all starts with July 4, of course. Independence Day is one of my favorite summer holidays. The weather is usually great, the cause for celebration SO worthwhile, and who doesn’t love a good fireworks display (with some good barbeque to accompany it)?! There are so many ways to tie your promotions to July 4, from sponsoring the local fireworks (and giving out branded boxes of sparklers) to holding a company picnic (and making sure everyone has a branded koozie to keep their beer/soda/water cold).
In addition to Independence Day, there are plenty of other reasons to celebrate in July and August, including:
- July 7 – National Tell the Truth Day: I can think of so many fun ways to play on lie detectors and truth serum in a cheeky promotion!
- July 13 – Embrace Your Geekiness Day: Perhaps the one and only time I would recommend giving out branded pocket protectors.
- July 20 – National “Get Out of the Doghouse”Day: What better time than this day to approach your least satisfied clients and ask them for a second chance?
- August 4 – National Night Out: In celebration of neighborhood watch programs, this event encourages people to gather outdoors at night to shine the spotlight on crime prevention. Why not sponsor a gathering where you give out branded flashlights and commemorative t-shirts?
- August 6 – National Fresh Breath Day: No explanation necessary. Customized mint tins or gum, anyone?
In addition to all the days listed above, the month of August is “Happiness Happens Month.” In a year full of economic difficulties and depressing news, this seems like a great excuse to reach out to your employees and customers and thank them for their support. Whether a small token of your appreciation such as a classic imprinted yellow smiley face button, or a keepsake such as a commemorative copy of an inspirational book with your logo imprinted on the cover, your thoughtfulness will surely put a smile on someone’s face!
No matter which dates you are planning on celebrating, start planning now and give us a call today to discuss how you can get the most from your promotional budget.