Advertising Specialty Institute Names John Booth to Counselor Magazine’s 2010 Hot List
Annapolis, MD July 15, 2010 –
The Advertising Specialty Institute, the largest media and marketing organization serving the $19.8 billion advertising specialty industry, announced today that John Booth, President of Annapolis, MD-based Quintain Marketing, has been named to the 2010 Counselor magazine HOT List. Honorees on the 2010 HOT List were revealed at an exclusive event held July 14 at the ASI Show in Chicago.
The Hot List is published annually and recognizes the promotional marketing industry’s hottest people – those who are shaking up the marketplace with new and innovative approaches. John is one of 40 promotional marketing professionals from throughout the United States to be honored by the Magazine in its August, 2010 issue.
According to Timothy M. Andrews, President and Chief Executive Officer for ASI, “the advertising specialty industry is always changing and providing creative, innovative and exciting products and services. These individuals are the industry’s trend-setters and they are being recognized for their ability to be successful by introducing new, fun and innovative things in the marketplace.”
John’s success in building a thriving social marketing practice at Quintain Marketing played a key role in landing him a spot on the list. Kathleen Booth, Quintain Marketing’s Owner and CEO (and John’s wife) believes John’s recognition is well deserved. “Last year, as our customers’ spending plummeted with the economy, John began an aggressive new social marketing campaign for Quintain Marketing, including a blog, Twitter, Facebook, and Yelp. He was so successful at building our own social marketing presence that our firm now has a practice area dedicated solely to advising clients on their social media optimization strategies. John is redefining what ‘promotional marketing’ means to include not just products, but social media channels as well.”
Quintain Marketing is a full service promotional marketing consultancy that helps organizations increase sales and raise brand awareness through the execution of integrated promotional campaigns encompassing social marketing, direct marketing (direct mail and dimensional mailing), branded products, company webstores, and employee or customer loyalty and incentive programs. For more information, see www.quintainmarketing.com.
Advertising Specialty Institute – or ASI – is the largest media and marketing organization serving the advertising specialty industry. ASI membership includes 22,000 distributor firms and 3,500 supplier firms of advertising specialties. For more information, see www.asicentral.com.
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