Annapolis to Host Foursquare Day Scavenger Hunt
Annapolis, MD April 13, 2010 –
Quintain Marketing and the Annapolis Sustainable Business Alliance announced today the first Annapolis Foursquare Day Scavenger Hunt. Foursquare is a location-based social marketing application for your cell phone that aims to encourage people to explore their neighborhoods and then rewards them for doing so. It does this by combining friend-finder and social city guide elements with game mechanics – users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites.
The first Foursquare Day is being held this Friday, April 16 (4/16) and will be marked by celebrations in more than 72 cities around the world. Here in Annapolis, Quintain Marketing and the Annapolis Sustainable Business Alliance have come up with a fun scavenger hunt designed to take participants on a tour of local businesses and get them using Foursquare when they do so. The event coincides with a series of other events and celebrations that are part of Annapolis in Love, a weekend celebration of Annapolis being the most romantic city in America.
“One of the real strengths of social media is that it enables small businesses to reach large audiences quickly and inexpensively. Foursquare is an incredible platform that takes the potential of social media and harnesses it at the local level,” explained Kathleen Booth, Owner and CEO of Quintain Marketing. “Because the mission of the Annapolis Sustainable Business Alliance is to encourage consumers to buy and shop locally, we saw Foursquare Day as the perfect opportunity to promote this mission and have a little fun doing it.”
There are 12 different Scavenger Hunt stops from which to choose, but to be eligible for the prize, participants must visit 6 of the locations, check-in on Foursquare and take a picture. After completing 6 stops, scavenger hunt participants must come to the Market House between 3 and 5 pm on Friday to have their pictures verified. Once verified, eligible participants will be entered into a drawing for a basket of Annapolis-related goodies including a $50 American Express gift card. More details about the scavenger hunt are available at http://quintainmarketing.com/foursquare-day-annapolis/.
About Foursquare Day
Foursquare is a Web and mobile application that allows registered users to connect with friends and update their location. Users “check in” at venues in a city to record their locations, usually in bars or cafes, using text messaging on their mobile devices. Users are then awarded points and sometimes “badges,” which are often turned into special deals and discounts offered by the businesses. “Foursquare Day” was started as a grass roots movement in Tampa, Florida and then backed by the founders of Foursquare, a popular geographically based social networking tool. Venues in 72 cities around the world are giving discounts and special gifts on April 16 (4 squares equals 16) to attract “swarms” of users to “check in” during a specific time period. For more information about Foursquare, see http://foursquare.com/. For more information about Foursquare Day, see http://4sqday.com/.
About the Annapolis Sustainable Business Alliance
ASBA is an alliance that educates the public on the importance of supporting the local economy, and encourages businesses and consumers to be environmentally sustainable and socially responsible. ASBA is a member of the BALLE network: an international alliance of independently operated local business networks dedicated to building Local Living Economies. For more information, see www.annapolisfirst.org.
About Quintain Marketing
Quintain Marketing is a promotional strategy consulting firm located in Annapolis, MD and specializing in the execution of promotional marketing programs. Our services include tradeshow strategy, branded products, dimensional marketing, social media optimization, and web-based employee and customer gifting and incentive programs. For more information, see www.quintainmarketing.com.
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