Google’s “Search Plus Your World”: What It Means for Your Business
If you’ve logged into Google lately, you may have noticed that your search results look different. This past Tuesday, January 10, Google launched “Search Plus Your World,” a new set of personalized search features for anyone logged in to Google. What Is Search Plus Your World? The tagline, “your photos, your friends, your stuff” pretty much sums up what Google is trying to do with Search Plus Your World. The idea is to make search results more personal, and therefore more relevant, to the user. Personal results are distinguished from typical search results by a special icon and...
Read MoreWhy SOPA Should Matter to You
Whether you are an internet junkie or a casual Facebook user, the term SOPA should be high on your radar this week. SOPA (the Stop Internet Piracy Act), or HR 3261, strengthens the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods by making the streaming off unauthorized online content a felony. SOPA will be reviewed by the House Judiciary Committee later this month and will be debated by the Senate on January 24.
Read MoreRecruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
Read MoreGoogle+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
Read MoreHow Businesses Are Using Instagram
On it’s website, Instagram claims to be “photo sharing reinvented” and, in our opinion, it is living up to its claims. It is doing this by changing the way people approach photography from their mobile phones and by encouraging social connections between users at Instagram Meetups. Now, businesses are catching on to Instagram’s potential use as a marketing tool.
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