BlackBerry, CrackBerry
On the few days I don’t have my BlackBerry within arms reach, I feel completely out of touch. I don’t know the date, whether I have any appointments (what’s a datebook?), or what’s going on in the news (am I part of the reason newsprint sales are dismal?), and I can’t get my daily dose of Twitter and Facebook stalking (I know I would use both sites 90% less without my CrackBerry.) Oh - and but of course – the main reason I got a BlackBerry in the first place is to stay fresh in the ever changing world of marketing and advertising, keep my email manageable, and be available for clients and co-workers almost 24/7!
Our addiction to the BlackBerry (and other PDAs) has infiltrated the promotional marketing industry. Electronic accessories are great tradeshow giveaways or gifts for those who always need to stay connected. Get your brand on auto USB adapters that charge everything from PDAs, cell phones, and iPods to GPS units.
Do your employees use a BlackBerry? You could pay $20 for a generic silicone protector, or $7.00 (minimums apply) for silicone sleeves with your company’s logo. Plus, let’s not forget about eGrips which are inexpensive and so easy to use. There’s nothing worse than putting your BlackBerry on your car dashboard or console, making a turn and losing the BlackBerry in the hardest to reach crevice in your car (it’s annoying and it’s happened to all of us)! Slap an eGrip on the back of your Blackberry or cell, try not to make turns on two wheels, and the BlackBerry should stay in place.
According to Blackberry.com, over 21 million people use BlackBerry smart phones on over 375 wireless networks in 140 countries around the world. With social networking and wireless communication users at an all time high and still growing, it only makes sense to start incorporating BlackBerry/PDA accessories into your promotional marketing budget.