Dimensional Marketing involves the inclusion of a three dimensional object in what would otherwise be a traditional (paper only) direct marketing piece. Companies use Dimensional Marketing in order to ensure that they capture the recipient’s attention and get them to read the materials included in the mailing.
Three dimensional pieces add a gift component to marketing. Whereas statistics show that less than 2% of traditional direct marketing materials are ever opened or viewed by their intended recipients, non-traditional methods have a much higher rate of penetration amongst target audiences. Examples of Dimensional Marketing campaigns include sending a mouse pad along with a mailing to a new computer buyer, or a set of golf tees along with an invitation to a golf outing for a key customer.