The Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreWhy Marketing Is Like Teaching Your Kids to Like Broccoli
They say that the definition of “crazy” is doing the same thing over and over again and expecting different results. I’ve come to realize that the two exceptions to this relate to parenting and marketing. Let me explain. When I’m not raising my kids, I’m busy running a marketing agency. Given that I spend almost all of my time on these two things, it should come as no surprise that I’ve begun to see parallels between parenting and marketing. Specifically, I’ve realized that marketing is like teaching your kids to like broccoli.
Read MoreGoogle’s “Search Plus Your World”: What It Means for Your Business
If you’ve logged into Google lately, you may have noticed that your search results look different. This past Tuesday, January 10, Google launched “Search Plus Your World,” a new set of personalized search features for anyone logged in to Google. What Is Search Plus Your World? The tagline, “your photos, your friends, your stuff” pretty much sums up what Google is trying to do with Search Plus Your World. The idea is to make search results more personal, and therefore more relevant, to the user. Personal results are distinguished from typical search results by a special icon and...
Read MoreMobile Websites
Although there are still millions of cellphone users that have not yet adopted the smartphone, there is no question that iPods, Androids and the like are the future of cellular phones. More and more users are gravitating towards smart and tablet devices every day, and as they do, the number of people visiting websites from mobile browsers is dramatically increasing.
Read MoreDeal of the Day Marketing: Are Groupon and Living Social Worthwhile?
Interest in deal of the day sites such as Groupon and Living Social remains strong, but while these sites are extremely popular with consumers, merchants have continued to harbor doubts about whether offering deals through these sites makes business sense in the long term. In an earlier blog post on this topic, we offered our opinion about whether Groupon (and similar sites) is a good deal for businesses.
Read MoreHow much does YOUR company spend on social media?
Internet marketing firm Hubspot recently released data showing that businesses are, on average, doubling their spending on social media between 2009 and 2011. What is really interesting about this data is that small businesses are spending as much as three times more (as a percentage of their overall lead generation budgets) on social media and blogs as their larger competitors. Why are small businesses spending so much more?
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