Evolutions Website Redesign
Recently, I had the opportunity to work with a client from start to finish on the transformation of their website. The new site recently launched. Here is the story behind this “online makeover.” The Client: Evolutions Evolutions is an integrative wellness and fitness center in Annapolis, Maryland. Unlike most gyms, Evolutions feels spa-like, with members using terms such as warmth, support, textures, docile colors, fulfilling programs, massages, group classes, nutritional support, friendly faces, and a sense of calm to describe their experiences there. What distinguishes...
Read MoreFriday Five (Brain sharpeners, viral video, and typography)
SharpBrains.com (John): http://bit.ly/x7NPdm Ooops… I forgot…! As many of you know, I am famous for this. Maybe it’s the ADD – or maybe it’s just me. Either way, I found tips from Pascale Michelon’s book “The Complete Visual Program” interesting and helpful (at least I think I did… I can’t remember…). Find this and more brain-sharpening tools at www.sharpbrains.com Fun Dollar Origami (John): http://bit.ly/xQUBI9 This app (available via iTunes) will cost little and let you use your dollars in new and fun ways. Data Doctors Smartphone Kind of Man Video...
Read MoreWhat the New Facebook Timeline for Brands Means For Your Business
Facebook officially launched its new “Timeline” format for brand pages today and there is already quite a bit of buzz online about the pros and cons of Timeline. For now, Timeline is optional, but on March 30, Facebook will convert all brand pages to the new format. For businesses that already have an established brand page on Facebook, Timeline represents a pretty big change. Not only will your brand page look different, it will function differently as well. Here’s our take on what it all means for businesses. What the New Facebook Timeline for Businesses Looks Like Most Facebook users...
Read MoreThe Friday Five (Social Media, Surrealism, Millennial Marketing and More!)
Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! 5 ways to use social media and your online presence to drive people offline (Kathleen): http://bit.ly/wu22j0 John Jantsch of Duct Tape Marketing always has really practical, easy to implement marketing advice that I find particularly helpful for small businesses. This blog provides great examples of ways that...
Read MoreThe Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreWhy Marketing Is Like Teaching Your Kids to Like Broccoli
They say that the definition of “crazy” is doing the same thing over and over again and expecting different results. I’ve come to realize that the two exceptions to this relate to parenting and marketing. Let me explain. When I’m not raising my kids, I’m busy running a marketing agency. Given that I spend almost all of my time on these two things, it should come as no surprise that I’ve begun to see parallels between parenting and marketing. Specifically, I’ve realized that marketing is like teaching your kids to like broccoli.
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