The Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreWhy Marketing Is Like Teaching Your Kids to Like Broccoli
They say that the definition of “crazy” is doing the same thing over and over again and expecting different results. I’ve come to realize that the two exceptions to this relate to parenting and marketing. Let me explain. When I’m not raising my kids, I’m busy running a marketing agency. Given that I spend almost all of my time on these two things, it should come as no surprise that I’ve begun to see parallels between parenting and marketing. Specifically, I’ve realized that marketing is like teaching your kids to like broccoli.
Read MoreGoogle’s “Search Plus Your World”: What It Means for Your Business
If you’ve logged into Google lately, you may have noticed that your search results look different. This past Tuesday, January 10, Google launched “Search Plus Your World,” a new set of personalized search features for anyone logged in to Google. What Is Search Plus Your World? The tagline, “your photos, your friends, your stuff” pretty much sums up what Google is trying to do with Search Plus Your World. The idea is to make search results more personal, and therefore more relevant, to the user. Personal results are distinguished from typical search results by a special icon and...
Read MoreWhy SOPA Should Matter to You
Whether you are an internet junkie or a casual Facebook user, the term SOPA should be high on your radar this week. SOPA (the Stop Internet Piracy Act), or HR 3261, strengthens the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods by making the streaming off unauthorized online content a felony. SOPA will be reviewed by the House Judiciary Committee later this month and will be debated by the Senate on January 24.
Read MoreRecruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
Read MoreGoogle+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
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