LinkedIn Adds Two New Features
Some important changes are once again coming to LinkedIn. Throughout the next several weeks, LinkedIn will be rolling out two new features – targeted updates and follower statistics. Both Facebook and Google+ already offer something very similar to targeted updates, which will allow LinkedIn users to segment their connections into specific groups and publish status updates to one or more of those groups. With this feature, you’ll be able to create individual lists using common marketing demographics such as industry, job function, seniority, company size, and geographical location. There...
Read MoreFriday Five (Pinterest, Ifttt, graphic design and more!)
Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! Choosing Between Making Money and Doing What You Love (Kathleen): http://bit.ly/JGoL8N As the Owner of a small business, this is something I think about a lot. It’s also something that seems to come up VERY often with friends and I think that all of us, at one time or another, grapple with it. The folks...
Read MoreGoogle Updates Its Algorithm … Again
Last year, we blogged about Google’s Panda Update, a major change to the algorithm it uses to determine which websites show up when a user searches for something. The intent behind Panda was to improve the quality of search results by filtering out websites that are keyword rich but lacking in useful content. Google accomplished this by rewarding sites that include relevant keywords in the site content rather than simply in the meta (the behind the scenes coding), and by placing more value on websites with fresh, regularly-updated content (think blogs) or with content that has been socially...
Read MorePostling and Hootsuite for Social Media Management
One of the biggest misnomers when it comes to social media is that, to be successful, you have to be at your computer or on your smart phone 24/7 posting to Facebook, tweeting, checking LinkedIn, etc. While it is definitely important to periodically check your social accounts, there are a number of tools available to make managing your corporate social media presence easier and more efficient. You may have heard of HootSuite, Tweetdeck, Argyle Social, Radian6, Vocus, Social Oomph, and Postling – or maybe not. These are all types of what I like to call “social media dashboards.” They are...
Read MorePinterest for Businesses: The Good, the Bad, and the Ugly
For several months now, Pinterest has been generating an amazing amount of buzz in the social media world. The site, which functions like a virtual bulletin board that allows users to conveniently save images from across the web and share them with others, is still invitation-only but is growing fast with the total number of unique visitors increasing 329% from September to December, 2011. Not only is the number of people using Pinterest on the rise – the site is also becoming an important source of traffic for other websites. The latest figures we saw show Pinterest generating more...
Read MoreFriday Five (Brain sharpeners, viral video, and typography)
SharpBrains.com (John): http://bit.ly/x7NPdm Ooops… I forgot…! As many of you know, I am famous for this. Maybe it’s the ADD – or maybe it’s just me. Either way, I found tips from Pascale Michelon’s book “The Complete Visual Program” interesting and helpful (at least I think I did… I can’t remember…). Find this and more brain-sharpening tools at www.sharpbrains.com Fun Dollar Origami (John): http://bit.ly/xQUBI9 This app (available via iTunes) will cost little and let you use your dollars in new and fun ways. Data Doctors Smartphone Kind of Man Video...
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