What the New Facebook Timeline for Brands Means For Your Business
Facebook officially launched its new “Timeline” format for brand pages today and there is already quite a bit of buzz online about the pros and cons of Timeline. For now, Timeline is optional, but on March 30, Facebook will convert all brand pages to the new format. For businesses that already have an established brand page on Facebook, Timeline represents a pretty big change. Not only will your brand page look different, it will function differently as well. Here’s our take on what it all means for businesses. What the New Facebook Timeline for Businesses Looks Like Most Facebook users...
Read MoreThe Friday Five (Social Media, Surrealism, Millennial Marketing and More!)
Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! 5 ways to use social media and your online presence to drive people offline (Kathleen): http://bit.ly/wu22j0 John Jantsch of Duct Tape Marketing always has really practical, easy to implement marketing advice that I find particularly helpful for small businesses. This blog provides great examples of ways that...
Read MoreThe Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreWhy Marketing Is Like Teaching Your Kids to Like Broccoli
They say that the definition of “crazy” is doing the same thing over and over again and expecting different results. I’ve come to realize that the two exceptions to this relate to parenting and marketing. Let me explain. When I’m not raising my kids, I’m busy running a marketing agency. Given that I spend almost all of my time on these two things, it should come as no surprise that I’ve begun to see parallels between parenting and marketing. Specifically, I’ve realized that marketing is like teaching your kids to like broccoli.
Read MoreGoogle’s “Search Plus Your World”: What It Means for Your Business
If you’ve logged into Google lately, you may have noticed that your search results look different. This past Tuesday, January 10, Google launched “Search Plus Your World,” a new set of personalized search features for anyone logged in to Google. What Is Search Plus Your World? The tagline, “your photos, your friends, your stuff” pretty much sums up what Google is trying to do with Search Plus Your World. The idea is to make search results more personal, and therefore more relevant, to the user. Personal results are distinguished from typical search results by a special icon and...
Read MoreWhy SOPA Should Matter to You
Whether you are an internet junkie or a casual Facebook user, the term SOPA should be high on your radar this week. SOPA (the Stop Internet Piracy Act), or HR 3261, strengthens the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods by making the streaming off unauthorized online content a felony. SOPA will be reviewed by the House Judiciary Committee later this month and will be debated by the Senate on January 24.
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