Corporate Gifting … Get it Right!
Sometimes less – or nothing at all – is better than more. A recent survey appearing on the Salt Lake City Tribune (sltrib.com) website reveals that nearly half of all corporate gift recipients surveyed hated what they received. Specifically:
- 48% did not like the gift given
- 32% felt the gift was not useful
- 24% felt the gift was cheap
- 59% said they did not keep the gift
- 41% said they threw the gift away
- 22% said they gave the gift to someone else
Topping the list of the worst corporate gifts were paper weights, calendars, coffee mugs, stuffed animals, pens, hams and fruitcakes.
The lesson here is that if you are going to gift, do it right. Gifts are a reflection of your brand – the public face or image that you are trying to project. If the gift is cheap or tasteless, then that is how you (or your company / product / service) will be perceived. To the contrary, tasteful, creative and unique gifts will enhance the image of the giver and send the message that time, thought, and personal attention went into their selection.
It’s important to note that the right gift does not have to be expensive. There are plenty of reasonably priced items that have proven staying power with gift recipients. Give us a call and we’ll tell you about some fantastic gifts we’ve designed for clients with small budgets!
Another affordable and interesting idea.. Wine bottles.. Gifted wine bottle gift packs from Bottlenotes to our most prized clients last year !