Playing On Current Events with Promotional Products
Promotional products can and should evoke a response from people. If you’re looking for laughs and want something that is really attention grabbing, you can use current events to send a tongue-in-cheek message. We loved this urinal screen (yes, a urinal screen!) that one vendor had on display at the PPAI show in Las Vegas earlier this month. Everyone who saw it stopped and laughed. And best of all, most of them asked the vendor for more information about their products – just the response that they were looking for!
While urinal screens might not be your medium of choice, you may want to consider the overall strategy used here and incorporate current events – with a dose of humor – into your promotional programs. These days, we’re seeing lots of promotional messages that touch on the current economic climate, the Obama Presidency, and other topics of interest to the general public. And believe it or not, there are plenty of ways to take serious subjects such as these and inject some humor in an appropriate and tasteful manner.
I like the urinal screens, gives the user something to read. They’re hard to ignore.