If you know us here at Quintain Marketing, then you know that we recognize the importance of creating a memorable experience as a part of your marketing campaign. As marketing budgets tighten and marketing teams are asked to consider new promotional strategies, we suggest looking at strategies that deliver your message and also offer real cost savings to the user.
One of our favorite new products, the Eco-button, makes a great branded giveaway that is kind to the environment and your bank account. The Eco-button is a simple device that connects to any laptop or workstation through a USB port. With the touch of a button, the Eco-button puts the user’s computer into energy-saving mode, helping to reduce electricity costs and eliminating tons of emitted CO2 gases per year.
The coolest feature of this simple power saving device is that it displays the user’s economic savings and the reduction in CO2 gases each time their computer is powered back up. We’ve been using Eco-buttons in our offices, and in just six months have been able to offset nearly all of the cost of the button in power savings. Eco-friendly promotions are all the rage right now, and when you find a product that is both environmentally friendly and budget conscious, you can imagine the many marketing applications it will have.
- Consider using the Eco-button in your office to start eco-friendly competitions between employees to see who can save the most electricity, then broadcast the results throughout your organization by posting a wall of fame or wall of shame!
- Send the Eco-button out to promote the development of a new LEED-certified building.
- Use it to generate buzz for the adoption of a new sustainability policy at your organization.
Today, more than ever, promotional strategies have to demonstrate a return on your investment or objectives. Give us a call to discuss the Ecobutton or any of our other green, energy-saving promotional strategies.
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Tags: CO2 gases • Eco-button • Eco-friendly promotions • LEED-certified building • sustainability policy



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