Five Best Facebook Apps for Businesses
You’e probably heard the term “App Store,” and anyone who owns an iPhone can testify to the value of a great application (or “app,” as they are more commonly known). While most people have experimented with apps for their smart phones (mobile apps), few realize that there are literally thousands of apps designed specifically for use on social media platforms. Many of these apps are particularly useful for businesses interested in promoting their brands online, and here we list our 5 favorite Facebook apps for businesses:
- Social RSS: If you have a blog, there are a ton of great apps that can “pull” the blog into your Facebook page. We like Social RSS, which places a tab with your blog’s content on your Facebook Page/Profile and places your content on your Wall and your Fans’ Home Pages. See how we pulled landscape architecture firm Oehme van Sweden’s blog into their Facebook Fan Page using Social RSS.
- Twitter Tab: Much like Social RSS, Twitter Tab displays your Twitter feed as a Tab in your facebook profile. It even copies over your theme/color customizations. See the Twitter Tab we created for the Talbot County Office of Tourism’s Facebook Page.
- My LinkedIn Profile: This App creates a badge from your LinkedIn profile that gets displayed on your Facebook profile – a great way to use your personal Facebook connections to gain visibility for your business.
- Static FBML: We’ve written about Static FBML in previous newsletters and are huge fans. The Static FBML app lets you create a completely custom look and feel for your fan page. See the custom page we installed for Hey Dad, Lose the Gut.
- Group Deals: A Facebook-specific takeoff on group couponing services like the wildly popular Groupon and Living Social, Group Deals lets companies create and launch branded group deals on Facebook Fan Pages.
For more information or to explore other apps, check out the Facebook Application Directory or contact us about the best way to manage your brand on Facebook.