Visual identity is a combination of color schemes, designs, words, and other graphic elements that a firm employs to make a visual statement about itself and to communicate its business philosophy and value proposition. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. It is not just the company logo, but it is the stationary system, marketing materials, advertisements, online reputation and right down to how an employee answers the phone that establishes your identity. Your goal is to make sure that when a consumer is exposed to your company, a positive connection will be made.
One of the simplest things you can do to step up your game as a small business is to develop a strong visual or corporate identity. Your logo provides the starting point. You only get one chance to make a good first impression, so it should be noticeable, memorable, unique and most importantly, capture the essence of your organization. Once your logo is established, the challenge is to carry that look and feel through everything you do – from your print collateral to your website, business cards, stationary, and beyond. The key to success is consistency.
Here’s where we come in. Quintain Marketing has a proven track record of developing strong visual identity packages for small businesses. We don’t just design pretty logos. We get to know your business, its personality, and what it stands for. We use this to inspire designs that capture the essence of your company and convey a feeling that is authentic but also impactful. Yes, we’ll create your logo and provide a complete stationary package, but we’ll also develop comprehensive Visual Identity Guidelines outlining your colors, fonts, style parameters, logo placement and sizing, and more. This can be given to your entire staff for use when creating documents, and supplied to vendors such as printers, web designers, etc. who play a part in creating your company’s visual identity.