Employee Benefit Services

Many options for the logo concept for Employee Benefit Services were presented. The final product reflects a logo that speaks to who the business is and where they intend to take their industry. The use of negative space in this logotype suggests a forward thinking, the ability to set the trend as opposed to purchasing “off the rack.” The clean lines and prominent shapes suggest a “no frills” attitude, only clear, consise and to the point decision making. The boundless form signifies the potential for growth and limitless possibilities.

The palette boldly displays a fresh aesthetic, much like the youthful nature of the organization. This youthful energy the palette puts forth is juxtaposed by the concrete shapes the absense of letterforms provides the viewer.

EBS Stationery-01 EBS Logo-01