In the last few years, it seems that everyone has begun talking about social media. What started as a social networking platform for teenagers and techies has now evolved into a complex web of interactive networks geared towards not just teens, but professionals, businesses, and community groups alike. These days, its referred to as “Web 2.0.”

Social networking has gone mainstream, and businesses have begun to take notice. Those in the Vanguard (companies like Whole Foods Market, Starbucks, Sun Microsystems, and Comcast) have approached social media like they would any new business or marketing venture – with a strategy.

A well-developed Social Media Optimization (SMO) strategy can help you to establish credibility, authority and prominence for your brand on the Web through the targeted use of blogging, social networks, social news sites, Twitter, YouTube, and more. Conversely, jumping into social marketing without a strategy can waste your time at best, and compromise your brand at worst.

Through the development and implementation of comprehensive SMO strategies, Quintain Marketing helps our clients extend their marketing and promotional efforts into the online realm.

Clients

Our Services Include

SMO Strategy Development

You wouldn’t jump into a pool without first learning to swim, so why try and tackle social networking without expert assistance? Quintain Marketing teaches clients how to swim in the online world. We do this by carrying out a comprehensive audit of your brand, your vision, and your target audience, and then researching what the online world is saying about you, your industry, and your competition. We put it all together into a strategy that you can implement on your own or with our assistance. The end result is a plan outlining what social media platforms you should establish profiles on, how you should engage your audience, and how best to communicate your brand in a variety of online settings.

Blogging

In the fast-paced world of social networking, blogging is actually one of the older and more mature platforms for getting your message out. It is also one of the most effective for the simple reason that it is quick, to the point, and frequent. Whether your goal is to establish thought leadership, stay in touch with customers, draw in new prospects, or announce upcoming events, Quintain Marketing can help you achieve your objectives through blogging. We’ll develop your blogging strategy, but we can also write your blog for you, and provide analysis to help you understand how your blog is driving traffic to your website and leads to your business.

Strategic Conversation Management

Strategic conversation management is the art of planning, executing and evaluating communication exchanges that will help your organization to achieve its long term objectives. Whether you connect with your audience through a company blog, LinkedIN, Facebook, Twitter, or YouTube, the idea is to do more than simply offer information. You’ve got to draw your audience in, get them involved in your message, and initiate an exchange or a dialogue that is authentic and results in a deeper and more meaningful connection. When you can do this, you will have built the foundation for lasting brand loyalty and long term business success. Quintain Marketing provides comprehensive support for strategic conversation management. We will administer your Facebook, Twitter, and LinkedIn pages, and ensure that your online conversations result in real connections with your target audience.