Promotional Products and Multi-Sensory Marketing

Promotional Products and Multi-Sensory Marketing

Posted by admin on Feb 9, 2009 in Blog | 0 comments

Consider this – the most effective marketing strategies are those that leave a lasting impression on their target audience. But with so many images and messages bombarding people every day through direct mail, television, radio, the internet, and other mediums, it is getting harder and harder to rise above the marketing “clutter” and get your message heard. So what the is best way to make an impression without spending egregious sums of money on costly advertising campaigns that may or may not hit their mark? Believe it or not, the answer is simple – good marketing strategies appeal to all five senses.

A multi-sensory approach to marketing is one that taps into the target audience’s sense of taste, smell, touch, site, and sound to create the feeling of an “experience” rather than a simple marketing message. It does this by linking to the audience’s memory and tapping their emotions and even physical responses. By providing your target audience with a positive experience, you create lasting memories and feelings that build brand awareness and loyalty.

Using marketing to create a multisensory experience is easier – and more cost effective – than you might think. Did you know that of all forms of advertising and promotional media, only promotional products touch all five senses? In addition, they are tangible and long lasting, so that the “experience” you create with promotional products is one that will last more than a moment, an hour, or even a day. And while promotional products are easy to distribute and can be quite inexpensive, their perceived value is often much higher than their price. I recently attended a great presentation in which the speaker pointed out, “A t-shirt is underwear, but a marathon t-shirt is a memory.” How true! Just ask Quintain Marketing’s own John Booth, shown here finishing the New York City Marathon.

So the next time you are developing a marketing strategy, consider how you can use each of the five senses to engage your audience, create lasting memories, and build a better, stronger, more durable brand.