Dimensional Mailing and Microtargeting

Deliver Your Marketing Message

Dimensional marketing is a targeted form of direct marketing that incorporates a three-dimensional object in the mailing.

Dimensional mail naturally stands out from other flat mail marketing because it typically arrives in a box or sometimes a tube. The packaging, and the knowledge that the mailing contains something other than correspondence, add a gift component to your marketing. This has proven a highly effective way to deliver marketing messages past screeners and into the hands of decision-makers. Even the most modest dimensional mailing can take on the qualities of a gift – and not a solicitation – if packaged and presented properly.

Achieve Higher Response Rates

Including a gift or product (often with a company logo) in your mailing transforms your marketing in the eyes of your target audience. This form of marketing engages the human need for reciprocity and often generates a stronger willingness to respond. Recipients recognize the resources and effort involved in your marketing and often are more willing to accept a follow up call or visit a landing page shortening your sales cycle. Statistics show that less than 2% of traditional direct mail marketing materials are ever opened or viewed by their intended recipients, dimensional marketing campaigns have a much higher response rate. We typically see response rate of 10 – 20 percent or higher for campaigns we design.

Marketing That Has A Long Shelf-Life

Dimensional marketing is a targeted form of direct marketing that incorporates a three-dimensional object in the mailing. Dimensional mail naturally stands out from other flat mail marketing because it typically arrives in a box or sometimes a tube. The packaging, and the knowledge that the mailing contains something other than correspondence, add a gift component to your marketing. This has proven a highly effective way to deliver marketing messages past screeners and into the hands of decision-makers. Even the most modest dimensional mailing can take on the qualities of a gift – and not a solicitation – if packaged and presented properly.

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This Magic 8 Ball Delivered
a 27% Response Rate

What Our Clients Are Saying

  • “We can always count on the Quintain team to provide us with promotional solutions that get our brand noticed. The view master project was a huge hit. Years later, people are still talking about it.”

    Director of Marketing & CommunicationsAkridge