Small is the New Big Thing
These days, its not just our 401(k)’s that are shrinking (I don’t know about you, but mine is more like a 101(k)!). Small is the big news and the trend in a variety of sectors is moving in the direction of smaller, more efficient and compact. Commuters are trading in their SUV’s for smaller, fuel efficient cars – and those that are truly on the cutting edge are looking at options like the Smart Car. Green shoppers are purchasing items with smaller and/or less packaging. There seems to be a backlash against the 90’s “McMansion” mentality.
Why not stay ahead of the curve when developing your promotional strategies and consider small items for your giveaways? Gen X and Y’ers are more mobile and small items help maintain their on-the-go lifestyle.
One of our favorite is the egrips non-slip strip. It helps protect your cell phone or PDA from slipping when in the car and will remain in your customers’ and prospects’ hands every day.