Social
In the last few years, it seems that everyone has begun talking about social media. What started as a social networking platform for teenagers and techies has now evolved into a complex web of interactive networks geared towards not just teens, but professionals, businesses, and community groups alike. These days, its referred to as “Web 2.0.”
Social networking has gone mainstream, and businesses are taking notice. Those in the Vanguard (companies like Whole Foods Market, Starbucks, Sun Microsystems, and Comcast) have approached social media like they would any new business or marketing venture – with a strategy.
A well-developed Social Media Optimization (SMO) strategy can help you to establish credibility, authority and prominence for your brand on the Web through the targeted use of blogging, social networks, social news sites, Twitter, YouTube, and more. Conversely, jumping into social marketing without a strategy can waste your time at best, and compromise your brand at worst.
Through the development and implementation of comprehensive SMO strategies, Quintain Marketing helps businesses connect with customers and prospects and raise their visibility in the online world.
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Our Services Include …
SMO Strategy Development
You wouldn’t jump into a pool without first learning to swim, so why try and tackle social networking without expert assistance? Quintain Marketing teaches clients how to swim in the online world. We do this by carrying out a comprehensive audit of your brand, your vision, and your target audience, and then researching what the online world is saying about you, your industry, and your competition. We put it all together into a strategy that you can implement on your own or with our assistance. The end result is a plan outlining what social media platforms you should establish profiles on, how you should engage your audience, and how best to communicate your brand in a variety of online settings.
Blogging
In the fast-paced world of social networking, blogging is actually one of the older and more mature platforms for getting your message out. It is also one of the most effective for the simple reason that it is quick, to the point, and frequent. Whether your goal is to establish thought leadership, stay in touch with customers, draw in new prospects, or announce upcoming events, Quintain Marketing can help you achieve your objectives through blogging. We’ll develop your blogging strategy, but we can also write your blog for you, and provide analysis to help you understand how your blog is driving traffic to your website and leads to your business.
Strategic Conversation Management
Strategic conversation management is the art of planning, executing and evaluating communication exchanges that will help your organization to achieve its long term objectives. Whether you connect with your audience through a company blog, LinkedIN, Facebook, Twitter, or YouTube, the idea is to do more than simply offer information. You’ve got to draw your audience in, get them involved in your message, and initiate an exchange or a dialogue that is authentic and results in a deeper and more meaningful connection. When you can do this, you will have built the foundation for lasting brand loyalty and long term business success. Quintain Marketing provides comprehensive support for strategic conversation management. We will administer your Facebook, Twitter, and LinkedIn pages, and ensure that your online conversations result in real connections with your target audience.
Social SEO
There are substantial benefits to be realized from combining search engine optimization (SEO) and social media marketing tactics including the ability to attract links for improved SEO and increased brand visibility within search results. The key to getting the most out of your Social SEO strategy is to create a roadmap to guide how you will align customer objectives with brand objectives through content. Quintain Marketing will work with you to build a comprehensive social media roadmap including:
- Audience “Personas”: Social media marketing is most effective when the strategy is based on clear audience segmentation and profiles. These can be constructed by researching what your audience does on the social web; what their social information discovery, consumption and sharing preferences are; and what influences them to share and take action.
- Keyword Analysis: Using audience personas, we will conduct a keyword analysis to identify the terms that each audience segment is using to find information about you and your competitors. That keyword insight can be used to identify topics of interest to your audience and thus influence content strategy decisions as well as social media optimization.
- Leverage Influencers: Influence is defined as the ability to affect intended outcomes. The ability to identify online influencers enables organizations to prioritize who to connect with. Quintain Marketing will identify the most influential members of your target audience and develop strategies for providing those influencers with something of value to them and their networks in order to increase the reach of your message and content.
- Editorial Calendar: Content is king in the field of Social SEO and adding fresh content to your website on a regular basis is critical to improving your search engine rankings. But Google and other search engines rank more than just website content. All major search engines comb data from different social media sources and incorporate social media content within search results. As a result, your audience personas should drive your content strategy. Using the information gleaned from keyword analysis and influencer research, we will develop an editorial calendar that lays out the “who, what, where, when, why” of what you should be talking about online. Our process begins with an inventory of your existing content assets including your website, images, video, audio, rich media and file types such as HTML, PDF, MS Office docs, and RSS to determine what can be promoted via social channels and therefore ranked in search results. We then map your keywords to this content in order to produce optimal SEO results and package it all in an editorial calendar.
- Copywriting: Once an editorial calendar is developed, we will help you operationalize the plan by creating “content suites”, including blog posts and associated Facebook, Twitter, and LinkedIn updates or questions and answers. These can then be syndicated across your various social platforms to gain you maximum exposure and achieve audience engagement.
- Social Advertising: Sometimes your content needs a boost to get noticed. In these cases, we will develop and manage comprehensive Google, Facebook, or LinkedIn advertising campaigns that link to your social platforms or your website.
With good audience segmentation, insight into the appropriate social media channels, an understanding of your influencers, and a solid content marketing optimization strategy in place, Quintain Marketing will provide you with the tools necessary to leverage content, search, and social – the “Holy Triumvirate” of Social SEO.