Social SEO
Social SEO
There are substantial benefits to be realized from combining search engine optimization (SEO) and social media marketing tactics including the ability to attract links for improved SEO and increased brand visibility within search results. The key to getting the most out of your Social SEO strategy is to create a roadmap to guide how you will align customer objectives with brand objectives through content. Quintain Marketing will work with you to build a comprehensive social media roadmap including:
- Audience “Personas”: Social media marketing is most effective when the strategy is based on clear audience segmentation and profiles. These can be constructed by researching what your audience does on the social web; what their social information discovery, consumption and sharing preferences are; and what influences them to share and take action.
- Keyword Analysis: Using audience personas, we will conduct a keyword analysis to identify the terms that each audience segment is using to find information about you and your competitors. That keyword insight can be used to identify topics of interest to your audience and thus influence content strategy decisions as well as social media optimization.
- Leverage Influencers: Influence is defined as the ability to affect intended outcomes. The ability to identify online influencers enables organizations to prioritize who to connect with. Quintain Marketing will identify the most influential members of your target audience and develop strategies for providing those influencers with something of value to them and their networks in order to increase the reach of your message and content.
- Editorial Calendar: Content is king in the field of Social SEO and adding fresh content to your website on a regular basis is critical to improving your search engine rankings. But Google and other search engines rank more than just website content. All major search engines comb data from different social media sources and incorporate social media content within search results. As a result, your audience personas should drive your content strategy. Using the information gleaned from keyword analysis and influencer research, we will develop an editorial calendar that lays out the “who, what, where, when, why” of what you should be talking about online. Our process begins with an inventory of your existing content assets including your website, images, video, audio, rich media and file types such as HTML, PDF, MS Office docs, and RSS to determine what can be promoted via social channels and therefore ranked in search results. We then map your keywords to this content in order to produce optimal SEO results and package it all in an editorial calendar.
- Copywriting: Once an editorial calendar is developed, we will help you operationalize the plan by creating “content suites”, including blog posts and associated Facebook, Twitter, and LinkedIn updates or questions and answers. These can then be syndicated across your various social platforms to gain you maximum exposure and achieve audience engagement.
- Social Advertising: Sometimes your content needs a boost to get noticed. In these cases, we will develop and manage comprehensive Google, Facebook, or LinkedIn advertising campaigns that link to your social platforms or your website.
With good audience segmentation, insight into the appropriate social media channels, an understanding of your influencers, and a solid content marketing optimization strategy in place, Quintain Marketing will provide you with the tools necessary to leverage content, search, and social – the “Holy Triumvirate” of Social SEO.