One of our favorite suppliers, Leeds, has introduced a great way to tie charitable giving in with your next promotion. They will do this by donating 10% of the sales revenue from all items in their new “Hope Collection” to Habitat for Humanity, and all Hope Collection products will include tags containing information about how the sale of the item helped to fund the mission of Habitat for Humanity. There are a range of items to choose from in this collection, including journal books, ceramic tumblers, aluminum bottles, bookmarks, and totes.
Habitat for Humanity International seeks to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience action. Habitat invites people from all walks of life to work together in partnership to help build houses with families in need. Since 1976, Habitat has built more than 350,000 houses around the world, providing 1.75 million people in more than 3,000 communities with safe, decent, affordable shelter.
This year, send clients, prospects or employees a meaningful message about giving back by putting your brand on an item from the Leeds Hope Collection!
Contact us today for pricing, lead times and design options for items in the Hope Collection!
By Kathleen Booth
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Did you know that 79% of people hold onto old t-shirts for sentimental reasons? PPB Magazine recently ran a great article reporting on the results of a survey on this subject by BlueCotton. The survey provided evidence to back up what we’ve know all along (and blogged about not too long ago!) – people are very attached to their t-shirts, and this attachment cuts across age groups and demographics.
According to PPB, the BlueCotton study found that:
- Four out of five people hold onto at least one sentimental old shirt, and some keep two or three.
Vacation t-shirts are the most kept of any category.
- Survey respondents aged 18 to 24 are the most likely to keep old t-shirts, and they are also more likely to keep a t-shirt from a concert or a political election.
- Post-grad degree holders are twice as likely as those with only a bachelor’s degree to have a t-shirt from a sorority or fraternity.
- People are more likely to keep a shirt they got as a sports spectator than as a participant.
- Employer or work t-shirts are most often kept by those in the highest income brackets.
- Shirts from church events are most cherished by women, non-whites and residents of the Southern United States.
So what does all this mean? T-shirts are a great promotion for anyone. Whether you are targeting highly-educated, high net worth professionals, GenX or Y voters, or middle-aged sports enthusiasts, the love of t-shirts cuts across all generations, ethnic groups, and income levels.
And, like we’ve said before, the perceived value of t-shirts (and SWAG in general) is often significantly higher than the actual cost, making them one of the best promotions when evaluated in terms of value for money. Every time someone pulls your t-shirt out of their drawer, they are reminded of your brand – and every time they wear your t-shirt, your brand gets exposed to new audiences. What other advertising medium provides that kind of long-term value?
By admin
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With the economy seeming to go from bad to worse, I know many of our customers are looking to optimize their advertising and promotion budgets. The Advertising Specialty Institute (ASI) recently came out with new research that addresses just this point. Their study found that among businesspeople over age 21, advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
The average cost-per-impression (CPI) of an advertising specialty item is $0.004, making it less expensive (per impression) than nearly any other form of media. For example, according to Nielsen Media data (the folks behind the Nielson TV ratings system), the CPI of a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.
Among key findings, results indicate that:
- 84% of people remember the advertiser of a product they receive;
- 42% have a more favorable impression of an advertiser after receiving an advertising specialty;
- 24% indicate that they are more likely to do business with the advertiser of a product they receive; and
- 62% of respondents have done business with the advertiser on a product after receiving it.
Writing instruments are the most commonly-owned advertising specialty, followed by shirts, caps and bags. In most cases where people kept the items they received, it was because they were useful to them in their day-to-day lives, and nearly three-quarters of respondents had their items for about seven months.
At a time when every dollar counts, this research demonstrates that you can get more bang for your buck by making smart choices about the marketing mix you employ on your projects. Call us today to discuss how to incorporate advertising specialties as a significant part of your promotional strategies and programs.
By admin
Share:
One of our favorite suppliers, Leeds, has introduced a great way to tie charitable giving in with your next promotion. They will do this by donating 10% of the sales revenue from all items in their new “Hope Collection” to Habitat for Humanity, and all Hope Collection products will include tags containing information about how the sale of the item helped to fund the mission of Habitat for Humanity. There are a range of items to choose from in this collection, including journal books, ceramic tumblers, aluminum bottles, bookmarks, and totes.
