Friday Five (Spanx, Thermidor, Disney and more) +1
Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! How Spanx Became A Billion Dollar Business Without Advertising (Kathleen): http://onforb.es/zQL4ON This article about Spanx founder Sara Blakely completely blew me away! While it might seem strange that, as a marketing company, we would post an article that argues advertising is not necessary, the Spanx story...
Read MoreThe Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreSocial Network Ad Spending to Exceed $3 Billion in 2011
New research indicates that advertisers are poised to spend more than $3 billion on social network advertisements in 2011, and increased spending on Facebook ads accounts for the bulk of this increase. This figure is more than 55% greater than the approximately $1.9 billion spent on social advertising in 2010.
Read MoreWhy Facebook Will Take Over the World
We know there are still a few people out there who are not yet on Facebook, but finding them is getting harder and harder. Recently, Facebook recorded its 500 millionth user, meaning that 22% of the internet users in the world are involved in the Facebook platform! Facebook's value for marketers doesn't just lie in the sheer size of the audience, but in what the folks at Facebook are doing to make Facebook a seemless platform for targeted marketing.
Read MoreWhy We Love the Tried and True T-Shirt
Did you know that 79% of people hold onto old t-shirts for sentimental reasons? PPB Magazine recently ran a great article reporting on the results of a survey on this subject by BlueCotton. The survey provided evidence to back up what we’ve know all along (and blogged about not too long ago!) – people are very attached to their t-shirts, and this attachment cuts across age groups and demographics.
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