Evolutions Website Redesign
Recently, I had the opportunity to work with a client from start to finish on the transformation of their website. The new site recently launched. Here is the story behind this “online makeover.” The Client: Evolutions Evolutions is an integrative wellness and fitness center in Annapolis, Maryland. Unlike most gyms, Evolutions feels spa-like, with members using terms such as warmth, support, textures, docile colors, fulfilling programs, massages, group classes, nutritional support, friendly faces, and a sense of calm to describe their experiences there. What distinguishes...
Read MoreThe Friday Five: Five Links Worth Sharing
Welcome to the first of what we hope will be a weekly feature on our blog – the Quintain Marketing “Friday Five.” Every Friday, we’ll present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this won’t always be about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy!
Read MoreGoogle+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
Read MoreDeal of the Day Marketing: Are Groupon and Living Social Worthwhile?
Interest in deal of the day sites such as Groupon and Living Social remains strong, but while these sites are extremely popular with consumers, merchants have continued to harbor doubts about whether offering deals through these sites makes business sense in the long term. In an earlier blog post on this topic, we offered our opinion about whether Groupon (and similar sites) is a good deal for businesses.
Read MoreWhy Google+ Is NOT (yet) a Good Place to Market Your Business
Over the course of the last month, the launch of Google+ has generated an unprecedented amount of buzz and an equally frenzied groundswell of people trying to get invitations to what was initially launched as a very exclusive beta test. If you are an ostrich whose head is firmly buried in the sand, or if you happen to have been stranded on a desert island for the past month, allow me to enlighten you ...
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