Google+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
Read MoreDeal of the Day Marketing: Are Groupon and Living Social Worthwhile?
Interest in deal of the day sites such as Groupon and Living Social remains strong, but while these sites are extremely popular with consumers, merchants have continued to harbor doubts about whether offering deals through these sites makes business sense in the long term. In an earlier blog post on this topic, we offered our opinion about whether Groupon (and similar sites) is a good deal for businesses.
Read MoreWhy Google+ Is NOT (yet) a Good Place to Market Your Business
Over the course of the last month, the launch of Google+ has generated an unprecedented amount of buzz and an equally frenzied groundswell of people trying to get invitations to what was initially launched as a very exclusive beta test. If you are an ostrich whose head is firmly buried in the sand, or if you happen to have been stranded on a desert island for the past month, allow me to enlighten you ...
Read MoreReady, Set … Blog!
If you've ever wanted to blog, but were not sure how to get started, keep reading! This past week in Chicago, I delivered a presentation at the ASI Show on blogging that included 8 videos designed to walk you, step-by-step, through the process of setting up your own Wordpress blog. They are all available on Quintain Marketing's YouTube Channel, but I'm including them here as well.
Read MoreIs Fake the New Real in Social Media?
Yesterday, I came across an interesting blog on Harvard Business Review by David Armano, an Executive Vice President at Edelman Digital. In it, he suggests that social media has reached the point where spontaneity is being sacrificed in favor of a more strategic, business-like approach. In many ways, I think he is dead on the money.
Read More