What is Branding?
Branding is one of the building blocks of the marketing process, but all too often it is neglected in favor of the day-to-day work of running a business. And really, the question most people struggle with is “what is branding?” Branding is NOT the market you are in, what your business does or sells, your tagline, or your logo. All of these things should be a reflection of your brand, but your brand itself is something deeper.
Read MoreSecuring Your Brand Online
One of the first things we do when working with clients to develop an online marketing strategy is secure their brand name in the online realm. The vast majority of social networking sites allow anyone to claim any user name they want. A great example of why this is a risk for businesses is the case of Oprah Winfrey on Twitter. Not all of us are Oprah, but we still run the risk of having our identity hijacked online.
Read MoreThe Cube Pen
Almost everyone with a brand to promote winds up ordering branded pens sooner or later. Because pens are so ubiquitous, it can be hard to find something unique that will really make your brand stand out from the crowded field of branded writing instruments. That's why we love the new Cube Pen.
Read MoreMarmot Corporate Apparel
One of the biggest myths about promotional products - and branded apparel in particular - is that the quality of the products is poor. Maybe its because so many companies choose to put their brand on inexpensive (read: "cheap") items in order to save money, or perhaps this belief can be attributed to the inherent value that many people place on name brands and labels. Either way, this notion is just that - a myth. The Gravity Jacket - Marmot's most popular soft shellAs an authorized distributor of promotional products, I can tell you that there are plenty of options out there for clients looking to put their brand on high quality items, including name brands. One great example of this is Marmot, the popular makers of high quality techinical outerwear, clothing and equipment.
Read MoreWhat Is Your “Call to Action?”
The "call to action" is one of the most important concepts in marketing and promotion. Simply put, after you've established that you have something of value to offer and that you're the perfect choice to deliver it, you want to ask your prospect to take the next step. You deliver a "call to action."
Read More