Why Twitter Should Matter to Businesses
One of the largest misperceptions we've seen when talking with companies using (or considering using) social media to promote their brand is that Twitter isn't relevent. Now there is proof to debunk that myth. According to the final edition of ExactTarget's "Subscribers, Fans and Followers" report, one of the key differences between email, Facebook and Twitter lies in their influence on customer loyalty. Regular Twitter users who followed a brand were more than two times as likely as regular Facebook users who "liked" a brand to say they were more likely to purchase from the brand after becoming a social media follower.
Read MoreWhy We Love the Tried and True T-Shirt
Did you know that 79% of people hold onto old t-shirts for sentimental reasons? PPB Magazine recently ran a great article reporting on the results of a survey on this subject by BlueCotton. The survey provided evidence to back up what we’ve know all along (and blogged about not too long ago!) – people are very attached to their t-shirts, and this attachment cuts across age groups and demographics.
Read MorePere-STRIKEOUT!
I don’t know about you, but I cringed when I saw the news on Friday. Hillary Clinton met with Russian Foreign Minister Sergei Lavrov in Geneva to begin talks aimed at “pressing the reset button” (as the Obama administration likes to say) of U.S.-Russian relations. To break the ice, she presented him with a gift – a device with a red button that was imprinted with the Russian word “peregruzka,” what the Administration thought was a translation for “reset.” Instead, as the Russian Minister pointed out, “peregruzka” actually means “overcharged” (an ironic mistake given the state of our two countries' relations these past few years!).
Read MoreCorporate Gifting … Get it Right!
Sometimes less – or nothing at all – is better than more. A recent survey appearing on the Salt Lake City Tribune (sltrib.com) website reveals that nearly half of all corporate gift recipients surveyed hated what they received
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