Promo Products Rule!
If you are a small business like us, chances are you are always looking for ways to increase sales and brand exposure. Can you spare half a cent ($0.005)? This is the cost-per-impression of a promotional product in the U.S. compared to the higher expense of channels such as TV, national magazines and radio.
Read MoreWhy Promotional Products Beat Prime Time TV
The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available. The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.
Read MoreTracking the ROI of Promotional Campaigns
One of the main reasons that promotional products should represent a significant proportion of any company’s marketing mix is that time and time again, they have proven to outperform traditional media (TV, radio, print and outdoor billboard ads) in terms of return on investment (ROI). Companies are beginning to recognize this and direct their spending accordingly. According to TNS Media, traditional ad spending fell by 2% in the third quarter of 2008, whereas sales of promotional products have been increasing year on year by approximately 3.5% (according to PPB magazine).
Read MoreAdvertising Specialties Make (Dollars and) Sense
With the economy seeming to go from bad to worse, I know many of our customers are looking to optimize their advertising and promotion budgets. The Advertising Specialty Institute (ASI) recently came out with new research that addresses just this point. Their study found that among businesspeople over age 21, advertising specialties beat out all forms of TV, radio and print advertising...
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