Tracking the ROI of Promotional Campaigns
One of the main reasons that promotional products should represent a significant proportion of any company’s marketing mix is that time and time again, they have proven to outperform traditional media (TV, radio, print and outdoor billboard ads) in terms of return on investment (ROI). Companies are beginning to recognize this and direct their spending accordingly. According to TNS Media, traditional ad spending fell by 2% in the third quarter of 2008, whereas sales of promotional products have been increasing year on year by approximately 3.5% (according to PPB magazine).
Read MoreAdvertising Specialties Make (Dollars and) Sense
With the economy seeming to go from bad to worse, I know many of our customers are looking to optimize their advertising and promotion budgets. The Advertising Specialty Institute (ASI) recently came out with new research that addresses just this point. Their study found that among businesspeople over age 21, advertising specialties beat out all forms of TV, radio and print advertising...
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