Dimensional Marketing Yields 20 to 1 ROI for Local Coffee Services Company
Annapolis, MD June 15, 2006 – Direct mail is one of the most widely used tools that businesses employ for generating new leads and attracting customers, however response rates vary greatly. They are influenced by who you send the mailing to, what you say in your letter, whether or not you are reaching the right person, and when the letter arrives, amongst other factors. Mailers who send thousands of pieces of direct mail at one time to carefully selected mailing lists usually consider they’ve done well if they get 1 to 2 percent response rate. Mass mailings to all the people in a...
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