Apparel Decoration Techniques: Embroidery
Embroidery is a highly popular branding technique for most promotional garments, hats, and bags. Many clients choose embroidery because it is the more cost effective than screen printing. Embroidery pricing (depending on stitch count of your logo) is generally less costly than screen printing because set-up charges for embroidery are (usually) a one time charge for digitizing. Once a logo is digitized for embroidery, the tape is usually kept on file for future orders. Embroidery tapes can be reused, unlike screen printing screens which have to be created for each order. Tonal...
Read MoreDecorating Performance Apparel
A recent issue of Promowear Magazine had a great article that explains the challenges of decorating performance apparel, particularly where garments are destined for use by serious athletes. For years, promotional consultants have been screen-printing and embroidering fabrics used for team sports apparel, but these are not necessarily the best solutions due to challenges like fabric shrinkage, dye migration and bleed problems.
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