FTC Proposes New “Green” Marketing Rules
In an effort to protect consumers from exaggerated advertising claims, the Federal Trade Commission (FTC) is considering tightening regulations on how marketers use words like "recyclable," biodegradable" and "carbon neutral." The rules, also known as Green Guides, could affect more than 300 environmental seals of approval on current products, possibly making those environmentally-friendly claims in violation of government standards. Besides updating those standards, the rules would also more clearly define how companies can back up their claims of environmental sustainability.
Read MoreQuintain Marketing Adopts Environmentally Friendly Energy Policy
Quintain Marketing announced today that its facilities, including offices and fulfillment center, are powered by 100% wind energy. The company purchases its power through Baltimore Gas and Electric’s (BGE) energy choice program and has selected the Commerce Energy Clear Choice 100% Wind power service.
Read MoreEco-Friendly and Flavorful
Custom-branded bottles of water have been a tradeshow and event staple for years, and sales of bottled water have quadrupled in the last 20 years. But with more and more companies instituting sustainability policies and other strategies to reduce their carbon footprint, bottled water can send the wrong environmental message.
Read MoreEco-Friendly Travel Mugs Made from Corn
Coffee tumblers and travel mugs seem to be amongst the most popular promotional items ordered by our clients. They are a great additional to any promotional strategy because they tend to actually get used by the recipient and have a long and useful life.
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