Recruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
Read MoreGoogle+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
Read MoreWhy Google+ Is NOT (yet) a Good Place to Market Your Business
Over the course of the last month, the launch of Google+ has generated an unprecedented amount of buzz and an equally frenzied groundswell of people trying to get invitations to what was initially launched as a very exclusive beta test. If you are an ostrich whose head is firmly buried in the sand, or if you happen to have been stranded on a desert island for the past month, allow me to enlighten you ...
Read MoreWhy Market Your Business on Facebook?
Lots of businesses are rushing to set up Facebook pages and connect with their customers and fans online. Not all of them do so successfully and a new infographic from Get Satisfaction and Column Five Media helps to explain why. What is the top reason that Facebook and Twitter users follow a company or brand?
Read MoreIs Fake the New Real in Social Media?
Yesterday, I came across an interesting blog on Harvard Business Review by David Armano, an Executive Vice President at Edelman Digital. In it, he suggests that social media has reached the point where spontaneity is being sacrificed in favor of a more strategic, business-like approach. In many ways, I think he is dead on the money.
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