Recruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
Read MoreGoogle+ Launches Business Pages
Google announced today a long awaited feature for Google+. That feature is brand pages. Some of the more notable brands that announced Google+ pages include The Muppets, Pepsi, CNN, The Dallas Cowboys, and Save The Children. Until this time, Google+ has faced criticism for its lack of opportunities for businesses to brand themselves. While it is great news that brands can now establish a presence on Google+, but what does Google+ offer brands that Facebook doesn’t?
Read MoreHow Businesses Are Using Instagram
On it’s website, Instagram claims to be “photo sharing reinvented” and, in our opinion, it is living up to its claims. It is doing this by changing the way people approach photography from their mobile phones and by encouraging social connections between users at Instagram Meetups. Now, businesses are catching on to Instagram’s potential use as a marketing tool.
Read MoreMobile Websites
Although there are still millions of cellphone users that have not yet adopted the smartphone, there is no question that iPods, Androids and the like are the future of cellular phones. More and more users are gravitating towards smart and tablet devices every day, and as they do, the number of people visiting websites from mobile browsers is dramatically increasing.
Read MoreDeal of the Day Marketing: Are Groupon and Living Social Worthwhile?
Interest in deal of the day sites such as Groupon and Living Social remains strong, but while these sites are extremely popular with consumers, merchants have continued to harbor doubts about whether offering deals through these sites makes business sense in the long term. In an earlier blog post on this topic, we offered our opinion about whether Groupon (and similar sites) is a good deal for businesses.
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