Tracking the ROI of Promotional Campaigns
One of the main reasons that promotional products should represent a significant proportion of any company’s marketing mix is that time and time again, they have proven to outperform traditional media (TV, radio, print and outdoor billboard ads) in terms of return on investment (ROI). Companies are beginning to recognize this and direct their spending accordingly. According to TNS Media, traditional ad spending fell by 2% in the third quarter of 2008, whereas sales of promotional products have been increasing year on year by approximately 3.5% (according to PPB magazine).
Read MoreDimensional Marketing Yields 20 to 1 ROI for Local Coffee Services Company
Annapolis, MD June 15, 2006 – Direct mail is one of the most widely used tools that businesses employ for generating new leads and attracting customers, however response rates vary greatly. They are influenced by who you send the mailing to, what you say in your letter, whether or not you are reaching the right person, and when the letter arrives, amongst other factors. Mailers who send thousands of pieces of direct mail at one time to carefully selected mailing lists usually consider they’ve done well if they get 1 to 2 percent response rate. Mass mailings to all the people in a...
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