Friday Five (Yogi Berra, Complaints, Blogging and more!)
Happy Friday the 13th! Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! I’ve Got the Power!! (John): http://bit.ly/HTkS47 It’s not very often that a new promotional product gets me excited. Let’s face it – the industry as a whole takes its cues from the retail and consumer markets and therefore usually lags behind by 6-12 months. For the last 10+...
Read MorePostling and Hootsuite for Social Media Management
One of the biggest misnomers when it comes to social media is that, to be successful, you have to be at your computer or on your smart phone 24/7 posting to Facebook, tweeting, checking LinkedIn, etc. While it is definitely important to periodically check your social accounts, there are a number of tools available to make managing your corporate social media presence easier and more efficient. You may have heard of HootSuite, Tweetdeck, Argyle Social, Radian6, Vocus, Social Oomph, and Postling – or maybe not. These are all types of what I like to call “social media dashboards.” They are...
Read MoreThe Friday Five (Social Media, Surrealism, Millennial Marketing and More!)
Every Friday, we present our staff’s top picks for the best links or articles of the week AND we’ll tell you why we think they’re so great. A word of warning – this isn’t always about marketing. It’s just great stuff from across the web that we think is worth sharing. Enjoy! 5 ways to use social media and your online presence to drive people offline (Kathleen): http://bit.ly/wu22j0 John Jantsch of Duct Tape Marketing always has really practical, easy to implement marketing advice that I find particularly helpful for small businesses. This blog provides great examples of ways that...
Read MoreWhy Marketing Is Like Teaching Your Kids to Like Broccoli
They say that the definition of “crazy” is doing the same thing over and over again and expecting different results. I’ve come to realize that the two exceptions to this relate to parenting and marketing. Let me explain. When I’m not raising my kids, I’m busy running a marketing agency. Given that I spend almost all of my time on these two things, it should come as no surprise that I’ve begun to see parallels between parenting and marketing. Specifically, I’ve realized that marketing is like teaching your kids to like broccoli.
Read MoreRecruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
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