Recruiting New Talent Via Social Media
Social media is not just a successful channel for communicating your brand to your customers. More and more companies are using social media outlets such as Facebook, Twitter, and LinkedIn to generate brand awareness among potential employees as well. By creating a social media profile, companies can connect with prospective employees and share with them employment information as well as background information on the company and the types of positions that are available.
Read MoreWhy Google+ Is NOT (yet) a Good Place to Market Your Business
Over the course of the last month, the launch of Google+ has generated an unprecedented amount of buzz and an equally frenzied groundswell of people trying to get invitations to what was initially launched as a very exclusive beta test. If you are an ostrich whose head is firmly buried in the sand, or if you happen to have been stranded on a desert island for the past month, allow me to enlighten you ...
Read MoreWhy Market Your Business on Facebook?
Lots of businesses are rushing to set up Facebook pages and connect with their customers and fans online. Not all of them do so successfully and a new infographic from Get Satisfaction and Column Five Media helps to explain why. What is the top reason that Facebook and Twitter users follow a company or brand?
Read MoreIs Fake the New Real in Social Media?
Yesterday, I came across an interesting blog on Harvard Business Review by David Armano, an Executive Vice President at Edelman Digital. In it, he suggests that social media has reached the point where spontaneity is being sacrificed in favor of a more strategic, business-like approach. In many ways, I think he is dead on the money.
Read MoreThree Ways to Use Social Media to Improve Your Search Rankings
When Google changed its search algorithm this Spring, those changes (known as the “Panda Update”) dropped the search rankings of more than 20% of all websites. The purpose of the Panda Update was to remove poor quality sites from the top of Google’s results pages but in some cases, the result was a decrease in visibility for many legitimate sites whose search engine optimization (SEO) strategies were based mainly on the creation of landing pages and aggressive tagging.
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