Why Google+ Is NOT (yet) a Good Place to Market Your Business
Over the course of the last month, the launch of Google+ has generated an unprecedented amount of buzz and an equally frenzied groundswell of people trying to get invitations to what was initially launched as a very exclusive beta test. If you are an ostrich whose head is firmly buried in the sand, or if you happen to have been stranded on a desert island for the past month, allow me to enlighten you ...
Read MoreWhy Market Your Business on Facebook?
Lots of businesses are rushing to set up Facebook pages and connect with their customers and fans online. Not all of them do so successfully and a new infographic from Get Satisfaction and Column Five Media helps to explain why. What is the top reason that Facebook and Twitter users follow a company or brand?
Read MoreIs Fake the New Real in Social Media?
Yesterday, I came across an interesting blog on Harvard Business Review by David Armano, an Executive Vice President at Edelman Digital. In it, he suggests that social media has reached the point where spontaneity is being sacrificed in favor of a more strategic, business-like approach. In many ways, I think he is dead on the money.
Read MoreThree Ways to Use Social Media to Improve Your Search Rankings
When Google changed its search algorithm this Spring, those changes (known as the “Panda Update”) dropped the search rankings of more than 20% of all websites. The purpose of the Panda Update was to remove poor quality sites from the top of Google’s results pages but in some cases, the result was a decrease in visibility for many legitimate sites whose search engine optimization (SEO) strategies were based mainly on the creation of landing pages and aggressive tagging.
Read MoreWhy Twitter Still Matters
This week, I was reminded once again of the very important role that Twitter plays in the social media universe. While the vast majority of us woke up Monday morning to the news that Osama bin Laden had been killed in a raid by Navy Seals, people on Twitter had access to live coverage courtesy of a small number of Pakistani Twitter users who unknowingly Tweeted about the raid as it was happening. The Twitter coverage of Osama bin Laden’s death was the latest example in a long line of news stories that either broke first or were covered best on Twitter.
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