The Right Promo

Times are tough; businesses have to make smarter, calculated choices on spending. More than ever there has to be a substantial return on their investment.  Spending $8,000 on an unsuccessful promotional marketing campaign hurts pockets a whole lot more than it did last year or the year before. We get it.

Choosing the right promotional product is one way to see a good return on investment. For example, slapping your logo on some pens and giving them to every person who comes into your office will yield (a likely) zero return. There is nothing special about a pen; it won’t grab anyone’s attention. There’s no message other than, “Hey we’re just like the other guys. Take a pen! Maybe you’ll do business with us, maybe you won’t.” In order to see an ROI, you need to select your target audience and choose the right message with the right product. A lot of companies do not realize the real value a targeted promotional marketing plan can have on driving business in.

Quintain Marketing knows that you reduced your marketing/advertising budget. But we hope you didn’t cut marketing/advertising completely. A new Ad-ology Study has found that more than 48% of adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business. (Source- Reuters.)

Let us help keep your brand visible by finding the right promotional product for your company.