Welcome!
Welcome to The Daily Swag, Quintain Marketing’s blog about all things related to promotional marketing. We’ve created the blog as a new and different way to stay in touch with our customers, vendors, and other partners on a regular basis. We’ll be posting photos and stories about interesting new promotional solutions, sharing our experiences with great vendors and some of our more creative projects, and discussing timely issues impacting our industry.
In the coming weeks, we’ll be focusing on all of the great new products we saw at the recent Promotional Products Association International (PPAI) show in Las Vegas. This show, held annually, is the promotional products industry’s largest trade show and showcases thousands of vendors from the U.S. and abroad (check out the photo we took from the top floor of Gemline’s two story show exhibit!). John and I spent five days at PPAI and covered the entire show (two floors of the Mandalay Bay convention center!). Our best guess is that we walked 24 miles of trade show aisles, and we’ve got lots of great new products to tell you about (not to mention tired feet!), along with ideas and tips for incorporating them into your marketing strategies this year.
One of the key lessons learned that we gained from the PPAI show relates to technology and social marketing. In today’s economy, it is more important than ever to find effective and affordable ways to connect with your target audience. In the coming weeks, we’ll be sharing with you our suggestions for promotional strategies that utilize technology and social marketing to provide the most effective cost per impression. In the meantime, we’re putting our money where our mouth is and enhancing our own usage of new media by creating this blog and utilizing tools such Twitter and Facebook to stay in touch. We hope you will visit the blog often, “follow us” on Twitter, and “become a fan” on Facebook.
Best,
Kathleen Booth