Why Market Your Business on Facebook?
Lots of businesses are rushing to set up Facebook pages and connect with their customers and fans online. Not all of them do so successfully and a new infographic from Get Satisfaction and Column Five Media helps to explain why. What is the top reason that Facebook and Twitter users follow a company or brand? To get special offers and deals. The second most cited reason on both sites is because that person is a current customer and wants to stay connected with the company.
There is quite a bit of information presented in the infographic, but to us, the main “takeaway” is that if you’re not getting the volume of followers you want on Facebook and Twitter, there are two big things you should consider doing differently:
- Offer a special: If customers or potential customers feel that they can save money by following you on Facebook, they will do so. Why not offer periodic specials as an enticement?
- Let your current customers know about your Facebook presence: Having a Facebook fan page is meaningless if your fans don’t know that it exists (“If a tree falls in the forest…”). Let your customers and fans know about your online presence by posting a link to it on your website’s homepage, mentioning it in your email newsletter, and – one of our favorite tips – including a facebook button in the signature of employees’ emails.
Once you’ve built a loyal fan following, don’t forget to keep your fans engaged by posting fresh content and keeping things interesting. It’s just as easy for people to “unfollow” you as it is for them to follow!