Why We Love the Tried and True T-Shirt
Did you know that 79% of people hold onto old t-shirts for sentimental reasons? PPB Magazine recently ran a great article reporting on the results of a survey on this subject by BlueCotton. The survey provided evidence to back up what we’ve know all along (and blogged about not too long ago!) – people are very attached to their t-shirts, and this attachment cuts across age groups and demographics.
According to PPB, the BlueCotton study found that:
- Four out of five people hold onto at least one sentimental old shirt, and some keep two or three.
Vacation t-shirts are the most kept of any category. - Survey respondents aged 18 to 24 are the most likely to keep old t-shirts, and they are also more likely to keep a t-shirt from a concert or a political election.
- Post-grad degree holders are twice as likely as those with only a bachelor’s degree to have a t-shirt from a sorority or fraternity.
- People are more likely to keep a shirt they got as a sports spectator than as a participant.
- Employer or work t-shirts are most often kept by those in the highest income brackets.
- Shirts from church events are most cherished by women, non-whites and residents of the Southern United States.
So what does all this mean? T-shirts are a great promotion for anyone. Whether you are targeting highly-educated, high net worth professionals, GenX or Y voters, or middle-aged sports enthusiasts, the love of t-shirts cuts across all generations, ethnic groups, and income levels.
And, like we’ve said before, the perceived value of t-shirts (and SWAG in general) is often significantly higher than the actual cost, making them one of the best promotions when evaluated in terms of value for money. Every time someone pulls your t-shirt out of their drawer, they are reminded of your brand – and every time they wear your t-shirt, your brand gets exposed to new audiences. What other advertising medium provides that kind of long-term value?
No Comments
Trackbacks/Pingbacks