Custom Web Design

How Much Does a Website Cost?

Custom Web Design Pricing and Packages

The investment you make in your website is the single most important marketing investment you can make for your business. While having a beautifully designed site is nice, it’s not enough. A great website must also have well-written content, be optimized for search engines and include a conversion architecture designed specifically to meet the needs of your target audience.

In short, web design is both an art and a science.


The pricing for our web design projects depends on your objectives and the size of your website, however every web design project we undertake includes:

  • Web designer and marketing strategist
  • Digital marketing strategy
  • Keyword research
  • Audience personas and buyer’s journey
  • Website content strategy
  • Responsive site design
  • On-page search engine optimization
  • Training for your team on your new website platform

In addition, our clients have the option of adding the following to the scope of services we deliver:

  • Copywriting
  • Video production
  • Custom photography
  • Blog migration
  • Premium content creation
  • Custom programming
  • HubSpot integration

Because the websites we design vary greatly in size and complexity, so does the pricing for these projects. In the last year, our custom web design projects have varied in price from $14,000 to $75,000.

The following are examples of pricing packages and an indication of who they’re right for.

We don’t believe in “menus” and a la carte pricing – instead, we believe in results. Tell us what you want to achieve and we’ll build a custom package suited specifically to your needs.


Starting at

This is the right plan if:

You are an established company with a 35+ page website, and you’re looking to stand out from your competitors while seeing measurable ROI from your website. You want a new look and feel backed by a design architecture that converts visitors into leads and a site that ranks at the top of search engines. You recognize that your website is part of your broader digital strategy and that the design choices you make must be data-driven. You have a lot of content, including a blog, that needs to be migrated to the new site.

Growth Company

Starting at

This is the right plan if:

You’ve got an existing site with 25 to 35 pages and you want to take it to the next level and increase the number of online leads you are generating. You’re looking for a design refresh but more importantly, you want to see performance improvements. You have a team that is willing and able to contribute to writing copy for your website (with our editing help), and you have an existing blog that needs to be migrated to your new site.

Small Business

Starting at

This is the right plan if:

You want to ditch your “starter website” and achieve a more professional and polished look and feel. Your current site has fewer than 15 pages and you need help with copy writing. You don’t require any complex programming or have an existing blog that needs to be migrated to the new site. You want a more modern, responsive site, and you recognize that in addition to a new design, your site needs to be optimized for search engines.

Want to learn more about what it would cost for your web design project?

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