How Much Does Inbound Marketing Cost?
Well, the short answer is, “It depends.” The more content you produce, and the more effort you put in, the quicker you’ll see results in terms of increased website visits and leads.
To determine how much you should be be prepared to spend, you first need to ask yourself these questions:
- How quickly do I want to get results?
- What is the lifetime value of a new customer and, based on that, how many deals do I need to close to see a return on my investment?
- How much effort am I (or my staff) willing to put into the development of content?
- Are my marketing and sales teams well aligned, and is there a clear plan in place for how we will work – and close – and new inbound leads we generate?
A typical client is on an annual contract with Quintain and spends between $4,000 and $12,000 per month for our marketing and sales consulting services.