So, What’s with the Mountains?
During our ten years in business, we’ve learned a lot about what it takes to build great relationships with clients and we’ve noticed that there’s a pattern that emerges regardless of the industry, size or age of the relationship. We call this pattern Our Client Journey.
What is it like to work with a marketing agency?
It all starts with a Vision. The visionary (you, our client) sees the need for change to drive better results or growth. You see an opportunity that others don’t and often, this is a reaction to a change in your business or competitive environment. The journey cannot begin without someone committed to the idea that, “We have to do something different.” That person is you.
The idea of change by itself is worthless. To have value, it must be acted upon, and accomplishing a bold Vision often requires dramatic change. Some may even see it as reckless or risky. Committing to this level of change requires courage and faith. It starts not with a step but a leap. The Leap stage begins when you step into the unknown, take some risks, get out of your comfort zone, and are willing to enter uncharted territory. This is typically when we begin to work together in an agency-client relationship.
The third stage – the Struggle – is when the real work begins. It requires that individuals or teams who are unfamiliar with each other learn to collaborate. This process can be unsettling because it often means doing things differently and shaking up the status quo. This is common when you first begin working with an agency. Because change makes most people uncomfortable, the struggle stage is filled with friction, doubt and a desire to return to the ways of the past. This is natural and should be expected, but with time and a commitment to building the relationships comes improvement, progress and growth.
The Growth stage is when it all starts to gel. We learn to work well together as a team, and you see improvements as the unfamiliar becomes familiar. Relationships get stronger, trust builds and results are visible and encouraging.
Building on the momentum gained in the growth stage, together we enter the Win stage where our relationship is strong, trust is high and results meet or exceed your desired outcomes. The Win stage is a time of peak performance.
But winning isn’t the end. With time, your business environment changes, competitors adjust and your results, while still strong, begin to diminish. A new vision is needed and a new journey begins – for both of us.
This is Our Client Journey.